Insights | G2 Research | 2021 Research Trends

Marketing Solutions
Products
- Profiles
  
  Build your brand and capture demand.
- Buyer Intent
  
  Find customers primed to purchase.
- Reviews
  
  Get feedback and inspire buyer confidence.
- Content Marketing Subscription
  
  Drive demand with licensed G2 Reports.
- Market Intelligence
  
  Make data-driven decisions with insider intel.
Get Started with G2
- Create a Profile
  
  List your product or service on G2 and get your name in front of millions.
- Success with G2
  
  Move your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Take control of your company’s profile to start building brand and demand.
Integrations
By Objectives
- Optimize ABM
  
  Define audiences and target key accounts.
- Harness Sales Intelligence
  
  Find decision makers who are ready to buy.
- Identify Market Demand
  
  Find customers looking at you and your competitors.
- Engage Customers
  
  Connect with customers when they interact with your product.
- Build Pipeline
  
  Make it easier for prospects to find you outside G2.
- See all integrations
By Integration Type
Partner with G2
Join the thousands of vendors who work with G2 and enhance your strategies in a snap. Learn more
Customer Stories
Customer Stories
- ZoomInfo
  
  Pipeline generation, buyer intent, integration
- Salesloft
  
  Pipeline generation, review generation, content production
- Read all customer stories
Our Customers Inspire Us
G2 Marketing Solutions Reviews
Resources
Learn G2
- Guides & Tips
  
  A collection of guides so you can thrive on G2.
- G2 University
  
  On-demand certs for marketing and sales.
- Webinars
  
  Learn from the experts. Sell more, grow more.
- Learn Hub
  
  Keep a finger on the tech pulse.
Research
- Research Hub
  
  Content you need to make better technology decisions.
- Our Analysts
  
  Over 30 analysts across industries and sectors.
- Research Insights
  
  From cloud, ERP, HR, AI, and more.
- Our Reports
  
  Info to solve your real-world business problems.
- Research Methodology
  
  A robust method to bring transparency to B2B buying.
- Documentation
  
  Browse G2 product documentation, tutorials, and latest releases.
Download latest reports
- 2022 Software Buyer Behavior Report
  
  Navigate a new software buying reality.
- G2 Grid & Index Reports
  
  Discover high performing and top software across G2 cateogries.
- Grid for Cloud Computing Infrastructure
  
  These vendors offer the ability to host computing capacity in an elastic, scalable environment.
- See all reports
Pricing

Company
Join Us
- Careers
  
  Find your next career peak with us.
- Our Commitments
  
  We’re creating a place where every you can be you.
- Life @ G2
  
  Read how our values come together at work.
- Locations
  
  Work in personalized and flexible ways.
- Teams
  
  Join a team where growth happens together.
About us
Connect with us
- Contact Sales
  
  Have your sales questions answered.
- Troubleshoot Your G2 Profile
  
  Commonly asked questions and answers get you on your way fast.
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- More ways to connect
Get Started
- Create a Profile
  
  Set up your profile and put yourself in front of millions.
- Success with G2
  
  Take your brand up-and-to-the-right in record time.
- Claim Your Profile
  
  Generate brand awareness and capture demand.