The Evolving Retail Space and Ways to Optimize Retail Stores in 2022
Retail sales occur when a business sells finished goods or services to consumers in exchange for...
by Subhransu Sahu
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...
by Victoria Blackwell
What G2 Data Says about Podcast Hosting Platforms
These days you can find a podcast for almost anything from true crime and finance to baking and...
by Priya Patel
Artificial Intelligence Changes the Game for Sports Technology
Since its creation, artificial intelligence (AI) has revolutionized technology to improve...
by Marina Schlosser
Highlights From the G2 Spring 2022 ERP Reports
Enterprise resource planning (ERP) is probably one of the most mature software markets, which...
by Gabriel Gheorghiu
The Importance of Tax APIs
With the US Tax Day once again come and gone, there is no better time than now to discuss the...
by Nathan Calabrese
Introducing the Presales Category on G2
Presales is an often overlooked aspect of the sales process, commonly focused on providing demos....
by Blue Bowen
G2 Updates Its Knowledge Management Category
Knowledge management is foundationally a philosophy that encompasses how knowledge is created,...
by Priya Patel
Simplifying Customer Data Platforms and Introducing Its Attributes on G2
Imagine you want to buy a new car. While looking through site after site, comparing prices, and...