How AI-Driven HR Software Helps Prevent Employee Turnover
The entire office suffers when talented employees leave. Never mind the cost of hiring, onboarding,...
by Grace Savides
G2 Launches New Category for Proactive Customer Retention Software
Customer retention is critically important to the longevity of any business that relies on...
by Jeffrey Lin
Achieving Globalization via Localization of Products and Services
Localization of software products and services takes a holistic approach to deliver information to...
by Priya Patel
Barriers Toward Adopting AI and Analytics in the Supply Chain
I recently attended the Tableau Conference, where I indulged my nerdiness for four days. As a...
by Anthony Orso
What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on...
by Gabriel Gheorghiu
How G2’s Presales Software Category Has Evolved
Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...
by Blue Bowen
The Evolving Retail Space and Ways to Optimize Retail Stores in 2022
Retail sales occur when a business sells finished goods or services to consumers in exchange for...
by Subhransu Sahu
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...
by Victoria Blackwell
What G2 Data Says about Podcast Hosting Platforms
These days you can find a podcast for almost anything from true crime and finance to baking and...