What Is Social Commerce, and Why We Created a New Category for It
The fact that social media is critical for e-commerce is obvious. There are billions of users on...
by Gabriel Gheorghiu
Inside Connections 2022: What We Liked and Would’ve Liked to See
Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...
by Victoria Blackwell
Campaign Conundrum—How Marketing is Tackling Personalization and Privacy
As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...
by Victoria Blackwell
What G2 Data Says about Podcast Hosting Platforms
These days you can find a podcast for almost anything from true crime and finance to baking and...
by Priya Patel
Ukraine Crisis Poses a New Threat to the Global Supply Chain
In G2’s 2022 Digital Trends, I discussed the difficulties facing the global supply chain and...
by Anthony Orso
The Emerging Market for Revenue Operations and Intelligence Software
Data forms the core of every business decision made today. However, disparate and siloed data...
by Blue Bowen
G2 ROI Insights on Web Content Management Software
Return on investment (ROI): one of the most important factors in software purchase decision making,...
by Priya Patel
The Expansion of Digital Audio Advertising
Audio advertising all started with the radio. Back when marketers first started to use radio...
by Emily Malis Greathouse
Introducing the Returns Management Category on G2
It’s safe to say that almost everyone has returned a product that they bought, either in-store or...
