Blue is a senior market research analyst at G2 concentrating on sales software. Blue utilizes his genuine curiosity and background in market research to further build subject matter expertise in the B2B software space. Blue grew up in a military family moving all over the world, from South Korea to Germany to Virginia, where he now calls home. He received his B.B.A in Marketing with a Professional Sales concentration from James Madison University and in his free time enjoys traveling, trying new foods, watching and playing sports, and hanging out with friends and family.
The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget...
Analyst Commentary: Applications Research
In December 2022, G2 predicted that digital sales room software would expand its use cases from the...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2024 technology trends series. Read more about G2’s perspective on...
Apollo.io, a leading sales intelligence solution, announced they had raised $100 million in Series...
With the increased emphasis on virtual selling in the past few years, sales SaaS companies have...
On May 2, 2023, Mindtickle announced its acquisition of Enable Us, a digital sales room software...
Analyst Commentary: Applications Research
Presales departments are critical to progressing sales deals. They help ensure prospects understand...
Demo automation has emerged in recent years due to the emphasis on buyer enablement and reducing...
Sales, Marketing, and Customer Service Research
This post is part of G2's 2023 digital trends series. Read more about G2’s perspective on digital...