Why Customer Relationship Management (CRM) Is Still Relevant
Customer relationship management (CRM) software is not a new technology. It first made its debut in...
by Marshall Lager
True Data Protection Demands More Than Just Regulation
I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered...
by Tom Pringle
Supply Path Optimization & Its Impact on Programmatic Advertising
For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic...
by Emily Malis Greathouse
Building Energy Modeling: The Future of Sustainability
In my previous column, we explored the various ways building information modeling (BIM) software...
by Michael Gigante
Challenges of Multicloud Solution Management and Security
Not all clouds are created equal, at least not in terms of security.
by Aaron Walker
Blockchain to Biometrics: 2019’s Cybersecurity Trends
The 2020 editions to G2’s annual Digital Transformation Trends are in the works. In the past, I’ve...
by Aaron Walker
Innovation in EDU Conference: A Chicago Retrospective
Technology revolutionized the classroom and made learning more accessible. Education technology...
by Sara Ann Dickey
The Data Toolbox: The Expanding Domain of AI & Analytics
Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world. (Just...
by Matthew Miller
Influencer Marketing: Building Trust with Tech
When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...
