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Why Customer Relationship Management (CRM) Is Still Relevant

Customer relationship management (CRM) software is not a new technology. It first made its debut in...

True Data Protection Demands More Than Just Regulation

I’ll let you in on a (poorly kept) secret: The use of advanced analytics and other AI-powered...

Supply Path Optimization & Its Impact on Programmatic Advertising

For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic...

Building Energy Modeling: The Future of Sustainability

In my previous column, we explored the various ways building information modeling (BIM) software...

Challenges of Multicloud Solution Management and Security

Not all clouds are created equal, at least not in terms of security.

Blockchain to Biometrics: 2019’s Cybersecurity Trends

The 2020 editions to G2’s annual Digital Transformation Trends are in the works. In the past, I’ve...

Innovation in EDU Conference: A Chicago Retrospective

Technology revolutionized the classroom and made learning more accessible. Education technology...

The Data Toolbox: The Expanding Domain of AI & Analytics

Killer robots. Threatening humanoids. Robo-apocalypses and evil robots taking over the world. (Just...

Influencer Marketing: Building Trust with Tech

When you think of an “influencer,” what comes to mind? Kim Kardashian promoting “detox tea” on...