Customer Marketing the G2 Way

In the ever-changing landscape of marketing throughout the COVID-19 pandemic, one constant has been...

How AI Coaching Tools Improve Customer Service Training Curriculum

Artificial intelligence (AI) innovations in the customer service industry are accelerating. AI...

G2 Launches New Category for Proactive Customer Retention Software

Customer retention is critically important to the longevity of any business that relies on...

Inside Connections 2022: What We Liked and Would’ve Liked to See

Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...

How G2’s Presales Software Category Has Evolved

Presales software is fairly nascent and only recently emerged as a category on G2 in April 2022,...

Why Is There an Influx of Funding for Sales Compensation Products?

Many businesses are facing difficult decisions due to the impact of global conflicts and economic...

KKR Brings Second Wind to Alchemer

Private equity investment firm Kohlberg Kravis Roberts & Co. (KKR) became the majority shareholder...

Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

What G2 Data Says about Podcast Hosting Platforms

These days you can find a podcast for almost anything from true crime and finance to baking and...