Key Insights from G2’s State of Customer Success Survey
Customer success has been an increasing focal point for businesses.
by Blue Bowen
Introducing G2’s New Value Selling Tools Category
The purchasing process in today’s B2B SaaS environment is heavily scrutinized due to budget...
by Blue Bowen
Introducing G2’s New Customer Service Automation Category
Since the commercial introduction of generative AI models like ChatGPT, Bard, Llama 2, etc.,...
by Jeffrey Lin
Adweek Outlook: Marketing and Advertising Takeaways for 2024
With the start of a new year, marketing teams come together to identify strategy, budget, and...
by Victoria Blackwell
Revisiting 2023 Trends: The Rise of Digital Sales Room Software
In December 2022, G2 predicted that digital sales room software would expand its use cases from the...
by Blue Bowen
Digital Audio Advertising in 2023 and Beyond
Since its adoption into the G2 taxonomy in late 2020, the Digital Audio Advertising category on G2...
by Victoria Blackwell
Hubspot Launches a New Integration with TikTok
HubSpot and TikTok recently announced a new integration for B2B brands to run lead generation ads ...
by Alanna Iwuh
2024 Trends: Customer Service Automation Is The Key to Faster ROI for SMBs
This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...
by Jeffrey Lin
2024 Trends: Consolidation of Event Management Technology
This post is part ofG2's 2024 technology trendsseries. Read more about G2’s perspective on...