Introducing the Presales Category on G2

Presales is an often overlooked aspect of the sales process, commonly focused on providing demos....

The Rise and Rise of Influencer Marketing

In the initial years of social media, online ads served as a major channel for brands to showcase...

Simplifying Customer Data Platforms and Introducing Its Attributes on G2

Imagine you want to buy a new car. While looking through site after site, comparing prices, and...

The Emerging Market for Revenue Operations and Intelligence Software

Data forms the core of every business decision made today. However, disparate and siloed data...

Highspot Raises $248 Million Highlighting the Growth of Sales Enablement

Highspot, a sales enablement platform, announced its Series F funding on January 13, 2022, raising...

The Expansion of Digital Audio Advertising

Audio advertising all started with the radio. Back when marketers first started to use radio...

Is Social Media Advertising the New Out-of-Home?

As if the impact of 2020 hasn’t been talked about enough, there are a few emerging trends that are...

The Evolution of Content Creation Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...

Event Management Trends in 2022

This post is part of G2's 2022 digital trends series. Read more about G2’s perspective on digital...