Massive Growth in Digital Channels Means Digital Adtech Must Evolve

Over the past decade, there have been huge shifts in the digital advertising landscape, including...

Oracle Live 2020: CX Highlights

This time last year, a group of G2 analysts attended Oracle OpenWorld 2019 and we later discussed...

Increased Adoption of Lead-to-Account Matching and Routing Leads to New G2 Category

It’s no secret that it can be quite difficult to manage all inbound leads into an organization....

ScaleFactor Raises $100 Million Then Abruptly Shuts Down

On June 23, 2020, Kurt Rathmann, CEO of ScaleFactor, an accounting automation software company, met...

SAP and Siemens are Trying to Revive the Dream of the End-to-End Industrial Platform

The end-to-end or all-in-one platform has been the holy grail of the software industry. Vendors...

Google Expands Partnership to Launch Banking Services

Google recently announced that it is partnering with six more banks to offer digital banking...

Low-Code Development Platforms: Understanding Personas Amid Popularity Surge

At the end of 2019, G2 released its 2020 digital trends series highlighting anticipated software...

Analytics is in Fashion: Mode Analytics Raises $33 Million

This week, we saw Mode Analytics, a Leader in the Analytics Platforms category on G2, raise a $33...

The Appeal and Real-Life Consequences of Applying Synthetic Data to Sensitive Clinical Data

Even before the COVID-19 crisis, health systems, medical researchers, and medical institutions...