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Achieving Globalization via Localization of Products and Services

Localization of software products and services takes a holistic approach to deliver information to...

What Is Social Commerce, and Why We Created a New Category for It

The fact that social media is critical for e-commerce is obvious. There are billions of users on...

Inside Connections 2022: What We Liked and Would’ve Liked to See

Analyst work isn’t just confined to data, graphs, and charts. In the research world, our role also...

Campaign Conundrum—How Marketing is Tackling Personalization and Privacy

As a market research analyst at G2, we’re often tapped by our vendors to contribute to and...

What G2 Data Says about Podcast Hosting Platforms

These days you can find a podcast for almost anything from true crime and finance to baking and...

Ukraine Crisis Poses a New Threat to the Global Supply Chain

In G2’s 2022 Digital Trends, I discussed the difficulties facing the global supply chain and...

The Emerging Market for Revenue Operations and Intelligence Software

Data forms the core of every business decision made today. However, disparate and siloed data...

G2 ROI Insights on Web Content Management Software

Return on investment (ROI): one of the most important factors in software purchase decision making,...

The Expansion of Digital Audio Advertising

Audio advertising all started with the radio. Back when marketers first started to use radio...