Supply Path Optimization & Its Impact on Programmatic Advertising
For my November monthly column, I wanted to focus on a key takeaway of the AdExchanger Programmatic...
by Emily Malis Greathouse
Building Energy Modeling: The Future of Sustainability
In my previous column, we explored the various ways building information modeling (BIM) software...
by Michael Gigante
How Technology Procurement Is Moving Online
Anyone of a certain age remember this Palmolive commercial from the early 1970s?
by Robert Mahowald
Pitch Secures $30M to Compete With Powerpoint, Presentation Tools
Presentation software tool Pitch announced on Oct. 1, 2019, that it raised a $30 million in Series...
by Tricia Dempsey
Google’s Firefly Can Now Target Ads Based on Weather
Firefly, a startup that delivers full-screen media and measurement on rideshare vehicles and taxis,...
by Emily Malis Greathouse
How to Foster a Neurodiverse Workplace
Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in...
by Jazmine Betz
A Look Into Subscription-Based Software Models
In the last decade, many software vendors have shifted from one-time purchase models to...
by Tricia Dempsey
Top Takeaways from AdExchanger’s Programmatic I/O
I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...
by Emily Malis Greathouse
The Pros and Cons of Different Automation Types
The concept of automation is straightforward: create tools that perform tasks with minimal human...
