Google’s Firefly Can Now Target Ads Based on Weather
Firefly, a startup that delivers full-screen media and measurement on rideshare vehicles and taxis,...
by Emily Malis Greathouse
How to Foster a Neurodiverse Workplace
Microsoft, SAP, Deloitte, JPMorgan Chase, and Ernst & Young. What do all these companies have in...
by Jazmine Betz
A Look Into Subscription-Based Software Models
In the last decade, many software vendors have shifted from one-time purchase models to...
by Tricia Dempsey
Top Takeaways from AdExchanger’s Programmatic I/O
I attended my first AdExchanger Programmatic I/O conference in New York City earlier this month,...
by Emily Malis Greathouse
The Pros and Cons of Different Automation Types
The concept of automation is straightforward: create tools that perform tasks with minimal human...
by Gabriel Gheorghiu
2018 Holiday Retail Survey: Tactics and Problems
It’s October and Halloween prep is in full swing, that also means the holiday season is creeping...
by Lauren Fram
State of the Collaboration SaaS Market in China
The beauty of collaboration and content management software is that they’re universally helpful.
by Jazmine Betz
CX Tech: Artificial and Intelligent
Of all technologies that impact customer experience (CX), few have as immediate or obvious an...
by Marshall Lager
Building an Evolving Omnichannel Software Space on G2
As I chip away at creating an omnichannel software category for G2, I’ve been thinking a lot about...